Textbook
Chapter 1: Contemporary Marketing
Chapter 2: The External Marketing Environment
Chapter 3: Strategic Marketing Planning
Module 1 Test
Chapter 4: Marketing Intelligence
Chapter 5: Consumer Buying Behavior
Chapter 6: Business-to-business: Marketing and Organizational Buying Behavior
Module 2 Test
Chapter 7: Market Segmentation and Target Marketing
Chapter 8: Product Strategy
Chapter 9: Product Management
Module 3 Test
Chapter 10: Service and Not-for-Profit Marketing
Chapter 11: Pricing Decisions
Chapter 12: Distribution and Supply Chain Management
Module 4 Test
Chapter 13: Retailing
Chapter 14: IMC — Media Advertising, Social and Mobile Communications
Chapter 15: IMC — Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling
Chapter 16: Global Marketing
Module 5 Test
